Adobe Firefly is Adobe's generative AI suite for image and video, trained exclusively on Adobe Stock and licensed content rather than scraped web data. That makes it the only major model offering full commercial indemnification, a key differentiator for enterprise and brand work. It integrates natively into Photoshop, Illustrator, and Premiere Pro.

Adobe Firefly's Core Features

• AI image generation trained exclusively on Adobe Stock and licensed/public domain content
• Full IP indemnification for commercial use
• Direct integration with Photoshop, Illustrator, and Premiere Pro
• Access to third-party models including Kling and Google Veo
• Generative Fill and Generative Expand for photo editing
• Text effects and vector recoloring tools
• 4K video generation on higher tiers
• Structure and style reference for consistent output

Adobe Firefly's Use Cases

1. Enterprise marketing teams can use Adobe Firefly for campaign visuals with full commercial indemnification.
2. Creative Cloud users can use Firefly's Photoshop integration to generate and edit images without leaving their existing workflow.
3. Video teams can use Firefly Premium's Veo and Kling access to produce 4K AI video in the same subscription as image generation.
4. Brand teams can use Firefly's licensed-only training data to avoid IP risk on public-facing campaigns.
5. Agencies can use Structure and style reference to keep client visuals consistent across a whole campaign.