Figma is the industry-standard collaborative design platform, bundling interface design, whiteboarding, prototyping, and AI-powered tools (Figma Make, Draw, Sites, Buzz) into one real-time canvas. It stands out for being fully browser-based, letting entire teams co-edit the same file live instead of passing files around. Pricing scales by seat type (Full, Dev, Collab) rather than a single flat per-user rate.

Figma's Core Features

• Real-time collaborative interface design and prototyping
• FigJam whiteboarding built into the same platform
• Figma Make and Figma Draw for AI-assisted design generation
• Figma Sites for AI-powered website building
• Dev Mode for design-to-code handoff
• Seat-based pricing (Full, Dev, Collab) so teams only pay for what each person needs
• Monthly AI credits included on every paid plan

Figma's Use Cases

1. Product teams can use Figma's real-time canvas to design and prototype an app together simultaneously.
2. Developers can use Dev Mode seats at a lower cost than Full seats to inspect and hand off designs.
3. Marketers can use Figma Sites to build an AI-generated website without leaving Figma's ecosystem.
4. Agencies can use Collab seats to give clients low-cost commenting access without full design permissions.
5. Enterprises can use Organization or Enterprise plans for centralized admin controls across large design teams.