Hootsuite for Facebook schedules photos and videos alongside content for every other connected social network, with built-in Facebook post templates and OwlyWriter AI for fast caption writing. Best Time to Publish recommendations remove the guesswork from timing, while in-depth analytics track paid and organic performance side by side against competitors and the wider industry. Hootsuite is used by over 200,000 businesses including Adidas, Adobe, and Nestlé.

Hootsuite for Facebook's Core Features

• Schedule photos and videos alongside content for every other connected social network
• Built-in Facebook post templates and OwlyWriter AI for fast caption writing
• Best Time to Publish recommendations tailored to specific goals: reach, awareness, engagement, or traffic
• In-depth Facebook analytics: engagement rate, fans, Page reach, and competitive benchmarking
• Unified inbox for Facebook Page private messages, comments, and replies
• Manage paid and organic Facebook posts side by side with AI-generated ad variations
• Automatically turn top-performing posts into paid ads

Hootsuite for Facebook's Use Cases

1. Brands can use Hootsuite for Facebook to schedule posts alongside content for every other connected platform.
2. Marketers can use Hootsuite's Best Time to Publish feature to time Facebook posts for maximum engagement.
3. Content teams can use OwlyWriter AI to brainstorm Facebook post ideas and captions in seconds.
4. Customer care teams can use Hootsuite's unified inbox to manage Facebook Page messages and comments alongside other channels.
5. Marketing teams can use Hootsuite to manage paid Facebook ad campaigns and organic posts from the same dashboard.