Hootsuite for X/Twitter schedules tweets with photos, videos, and GIFs alongside every other connected social network, previewing exactly how each post will appear before it goes live. It monitors brand mentions and trending topics with built-in sentiment analysis, and uses OwlyWriter AI to generate tweets and repurpose top-performing content in seconds. Hootsuite is used by over 200,000 businesses including Adidas, Adobe, and Nestlé.

Hootsuite for X/Twitter's Core Features

• Schedule tweets with photos, videos, and GIFs alongside content for every other social network
• Best Time to Publish recommendations tailored to specific goals: reach, awareness, engagement, or traffic
• Mentions and trending topic monitoring with built-in sentiment analysis
• OwlyWriter AI for generating tweets and repurposing top-performing content
• Unified inbox for X/Twitter DMs and mentions alongside other platforms
• In-depth analytics: engagement rate, hashtag clicks, mentions, and competitive benchmarking
• Manage paid and organic X/Twitter posts side by side, with AI-generated ad variations

Hootsuite for X/Twitter's Use Cases

1. Brands can use Hootsuite for X/Twitter to schedule tweets alongside content for every other connected platform.
2. Marketers can use Hootsuite's sentiment analysis to see how audiences feel about their brand on X in real time.
3. Social media managers can use OwlyWriter AI to instantly generate tweets and fill a content calendar.
4. Community managers can use Hootsuite's unified inbox to respond to X mentions and DMs without switching platforms.
5. Marketing teams can use Hootsuite to manage paid X ad campaigns and organic tweets from the same dashboard.