Later's Pinterest Scheduler is a dedicated Pinterest planning and publishing tool built as an official Pinterest Marketing Partner, giving it exclusive API access for scheduling video pins that many third-party tools can't offer. It lets creators and brands design, edit, and schedule static and video pins from a visual content calendar, then track which pins actually drive traffic and revenue through Pinterest-specific analytics. Later helped House of Lashes grow their Pinterest presence, cited by the brand as central to aligning marketing campaigns on the platform.

Later's Pinterest Scheduler Core Features

• Official Pinterest Marketing Partner status with exclusive API access for video pin scheduling
• Weekly and monthly calendar views showing when your audience is most active
• Drag-and-drop scheduling with personalized best-time-to-post recommendations
• Built-in photo and video editing tools to customize, crop, and caption pins
• Board building directly within the app
• Pinterest-specific analytics: link click tracking, traffic, and revenue attribution per pin
• Multi-profile scheduling to post the same content across Pinterest, Instagram, TikTok, Facebook, LinkedIn, Snapchat, and X
• Mobile and desktop posting for content creation on the go

Later's Pinterest Scheduler Use Cases

1. Brands can use Later's Pinterest Scheduler to plan and auto-publish static and video pins from one visual content calendar.
2. Ecommerce sellers can use Later's Pinterest analytics to see exactly which pins are driving traffic and revenue.
3. Marketers can use Later's exclusive Pinterest video pin API access to schedule video content most third-party tools can't post.
4. Social media managers can use Later's weekly and monthly calendar views to plan Pinterest content alongside other platforms.
5. Creators can use Later's built-in editing tools to customize and caption pins before scheduling, without a separate design tool.