Perpetua, from Flywheel, is an AI-powered Amazon advertising platform built to automate PPC bidding and keyword discovery as ad spend scales. It stands out for tying its pricing tiers directly to monthly ad spend, layering in hourly reporting, intraday optimization, and eventually competitor and market intelligence data as accounts grow. Built for brands running meaningful ad budgets who want automation rather than manual bid management.

Perpetua's Core Features

• AI-powered bid optimization
• Automated keyword harvesting
• In-depth performance & profitability reporting
• Hourly reporting & intraday optimization via Amazon Marketing Stream
• Competitor and market intelligence data (Premium)
• Custom AMC (Amazon Marketing Cloud) reporting (Premium)

Perpetua's Use Cases

1. PPC managers can use AI-powered bid optimization to automate day-to-day bidding decisions.
2. Advertisers can use automated keyword harvesting to keep campaigns aligned with converting search terms.
3. Growing brands can use hourly reporting and intraday optimization to react to performance shifts same-day.
4. Larger advertisers can use competitor and market intelligence data to benchmark against category rivals.
5. Enterprise brands can use custom AMC reporting to analyze full-funnel Amazon ad performance.