Sprout Social for LinkedIn is a certified LinkedIn Marketing Partner integration built specifically for managing multiple LinkedIn Company Pages, with audience targeting by company size, industry, and job title that goes beyond what a generic scheduler offers. It brings Company Page comments into Sprout's Smart Inbox with a LinkedIn Contact View showing a user's past comment history for context, and compares sponsored versus organic engagement to calculate the ROI of paid LinkedIn spend. Approval workflows make it suited for agencies and larger teams managing LinkedIn Pages collaboratively.

Sprout Social for LinkedIn's Core Features

• Certified LinkedIn Marketing Partner integration
• Publish to one or multiple LinkedIn Company Pages from a single compose window
• Audience targeting by company size, industry, and job title on Company Page posts
• LinkedIn Contact View showing a user's past comment history for personalized replies
• Smart Inbox tagging to organize and route LinkedIn comments for follow-up
• LinkedIn analytics benchmarking growth, engagement, and publishing behavior across Pages
• Follower demographic insights by seniority and job position
• Sponsored vs. organic engagement comparison to calculate paid content ROI

Sprout Social for LinkedIn's Use Cases

1. Brands managing multiple LinkedIn Company Pages can use Sprout Social to publish and schedule from one compose window.
2. Marketers can use Sprout's audience targeting to tailor Company Page posts by company size, industry, or job title.
3. Community managers can use Sprout's LinkedIn Contact View to reply to comments with full context of a user's past engagement.
4. Marketing teams can use Sprout to compare sponsored and organic LinkedIn engagement and calculate paid content ROI.
5. Agencies can use Sprout's approval workflows to collaborate on LinkedIn content across multiple client Pages.