Sprout Social for Pinterest is an official Pinterest Marketing Partner integration that supports the full Pinterest campaign process, from drafting and scheduling Pins to previewing board layouts and analyzing performance. It stores brand-approved assets in Sprout's Asset Library for faster pin creation, and standardizes URL tracking so teams can see exactly how much traffic Pinterest drives to specific domains. Sprout's approval workflows let creative teams collaborate on Pins before they publish, keeping content on-brand across larger teams.

Sprout Social for Pinterest's Core Features

• Official Pinterest Marketing Partner integration covering the full campaign process
• Asset Library for storing and repurposing brand-approved content for faster pin creation
• Board preview: see how future pins will look before posting
• Centralized calendar view of Pinterest activity alongside other social platforms
• Pin-level and profile-level performance analytics
• Standardized URL tracking to measure Pinterest-driven traffic to specific domains
• Message Approval Workflows for collaborative pin drafting and review
• Cross-network reporting to compare Pinterest against other channels

Sprout Social for Pinterest's Use Cases

1. Brands can use Sprout Social for Pinterest to preview how pins will look on a board before scheduling them.
2. Creative teams can use Sprout's Asset Library to quickly repurpose approved brand content into new pins.
3. Marketers can use Sprout's standardized URL tracking to measure exactly how much traffic Pinterest sends to their site.
4. Agencies can use Sprout's Message Approval Workflows to keep multiple team members aligned before Pins go live.
5. Social media managers can use Sprout's calendar view to plan Pinterest content alongside their other social platforms.